Wildkind

Wildkind Kids was founded by a stylist-photographer sister duo Emilia and Johanna Laitanen in 2017. Sisterhood is the foundation of the tight-knit sibling team. Since they were little girls, Emilia and Johanna have always shared the love for animals and fashion. The idea for the brand came from a 90’s t-shirt Emilia had treasured from the years she worked as a buyer for a vintage shop. It had a group of adorable drawn animals and a text saying “all my friends are wild.” This thought reflects the spirit of Wildkind Kids — carefree and mischievous. Together, we want to make clothes as cherished and durable as this t-shirt.